Monday, May 1, 2017

New social marketing campaign takes on mental health stigma

A new Colorado social marketing campaign is designed to reduce the stigma surrounding mental health treatment so that people who need this care will get it. The grassroots campaign, called Let’s Talk Colorado or Hablemos Colorado is sponsored by a coalition of public and private health agencies.. This work is funded by a grant through CDPHE from the Colorado State Innovation Model (SIM) grant to better integrate physical and behavioral health.

The Let’s Talk Colorado/Hablemos Colorado campaign stresses there is no right or wrong words to use when talking to someone struggling with mental illness. Instead, the campaign emphasizes to be “present” when talking with someone with mental illness and to consider offering tangible, specific help. For example, instead of asking, “What can I do to help?” say, “I’d like to bring you dinner tonight. I will drop it off at 5 pm. Will you be home then?”
Please join our our grassroots effort to engage in a conversation around mental health through Let’s Talk Colorado or Hablemos Colorado (coming soon). We have created tools to help spread the word. Please use your communication channels and select what works for your audience.

Questions​?​ letstalkco@tchd.org

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