Wednesday, January 11, 2017

Healthy Beverage Partnership launches a new regional marketing campaign, Hidden Sugar

Healthy Beverage Partnership (HBP), a Cancer, Cardiovascular and Pulmonary Disease Program (CCPD) initiative facilitated by Denver Public Health, has launched a new regional marketing campaign, Hidden Sugar. The HBP is a collaboration between six Denver Metro local public health and environment agencies working to reduce sugary drink consumption through organizational policy adoption at community venues. The campaign will run throughout January and February, and again in May. Metro area residents may see it on TV, billboards, online, or hear it on the radio. The goal of the Hidden Sugar campaign is to make it easy for parents and caregivers to see how much hidden sugar is in many of the drinks our children drink and to choose healthy alternatives.

Members of the Healthy Beverage Partnership are requesting that partners help share the campaign with parents and caregivers. Attached is toolkit that includes English and Spanish templates to share the campaign message including a handout/poster, social media posts, newsletter articles, talking points, and health facts.

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