Friday, October 7, 2016

CDOT uses out-of-box approach to promote pedestrian safety

In 2015, there were 1,330 pedestrian crashes and 59 pedestrian fatalities in Colorado - 72 percent of crashes occurred away from intersections. To educate pedestrians and drivers on the importance of observing pedestrian laws, the Colorado Department of Transportation’s latest campaign features Fred Estrian, the classic walk signal man, brought to life in animated shorts on social media.  

CDOT’s 15 and 30-second animated shorts highlight Fred’s escape from the confines of a traffic signal and some of the major factors that play a role in pedestrian fatalities.

The videos are available for download at bit.ly/CDOTPedSafety or CDOT’s Facebook page at www.facebook.com/coloradodot. For pedestrian laws and safety tips, visit https://www.codot.gov/programs/bikeped/information-for-pedestrians.

These videos will introduce Colorado to Fred and his mission and serve as teasers to Fred’s real-life debut, coming soon when CDOT engages one-on-one with pedestrians, forging connections by delivering a serious message with a light hearted and humorous tone. 
The campaign includes stencil art at crosswalks, intersections and transitional areas like parking garages. The water-soluble stencil art relates key statistics and safety tips to pedestrians and drivers across metro Denver.

“We wanted to think outside the box – literally – as a way to promote crosswalks and increase pedestrian safety,” states Sam Cole, Traffic Safety Communications Manager with CDOT. “Through Fred, the campaign is able to raise awareness and provide the entertaining and engaging content needed to make a lasting impression on pedestrians and drivers alike.”

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