Monday, September 12, 2016

Could Someone You Know Have Prediabetes? Have Them Take the Risk Test with the New Public Service Campaign 

Do you know if you're at risk for prediabetes? Did you know that 90% of the 86 million Americans with prediabetes don’t know they have it? Earlier this year the ADA, CDC, AMA, and the Ad Council launched the first-ever national PSA campaign targeting prediabetes awareness and prevention. The campaign consists of a series of three short video ads as well as a website Facebook page, YouTube channel, and messaging at public spaces (i.e. bus shelters). The goal of the campaign is to spur the conversation around prediabetes, highlight its scope, and educate people about its risk factors. The campaign website also features tools on how to “reverse prediabetes” (with info on the Diabetes Prevention Program and lifestyle tips), an SMS program, an FAQ page, and more.

Take the risk test

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