Tuesday, July 5, 2016

What’s Your Peer Crowd? Identifying Your Audience and Health Messages that Resonate

Thursday, July 7th, 2016 
1:00pm -2:30pm EDT / 10:00am - 11:30am PDT

Join us in the latest session of the Health Communication Matters! Webinar Series.
Register Now for this FREE Webinar!

In today’s cluttered media environment, developing health messages that reach and resonate with adolescents can be challenging. This webinar introduces the concept of adolescent peer crowds – that is, collectives or subcultures with shared norms, values, styles and preferences.  Are the teens you’re trying to reach Skaters or Preppies? Are they Jocks or Metalheads... or maybe a little of both? This webinar will help you figure it out and, using the FDA’s FRESH EMPIRE tobacco education campaign as an example, will teach you how this piece of information can help you better design and disseminate your messages.

After this webinar, participants will be able to:
  • Explain what peer crowds are and why they are relevant for health communication
  • Describe different approaches for assessing the peer crowd identities of their target audience
  • Explain how FDA’s FRESH EMPIRE campaign used the concept of peer crowds to inform message design and dissemination
  • Identify ways that peer crowds could inform the design and dissemination of your health messages
The Health Communication Matters Series will help participants in all walks of public health to apply techniques to communicate effectively with consumers, health professionals, disenfranchised communities and your public health peers.

Learn more about upcoming and archived events in the Health Communication Matters! Webinar Series.

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