Tuesday, January 5, 2016

Study shows young people bombarded by e-cigarette ads

The CDC Vital Signs program, launched in 2010, addresses a single, important public health topic each month. This month’s edition presents our latest findings on youth exposure to e-cigarette advertising. We also highlight strategies to prevent youth exposure to e-cigarette advertising and youth e-cigarette use.

Key points in the Vital Signs report include:

· Approximately 18.3 million U.S. middle school and high school students were exposed to at least one source of e-cigarette advertising in 2014.
· Approximately half of all middle school and high school students (an estimated 14.4 million students) were exposed to e-cigarette advertisements in retail stores.
· Approximately one third of middle school and high school students were exposed to e-cigarette advertisements on the Internet (10.5 million), on TV or at the movies (9.6 million), or while reading newspapers or magazines (8.0 million).

After the embargo is lifted today at 1:00 PM (EST), please share the CDC Vital Signs information broadly with your colleagues and partners. Visit the Vital Signs Web page to find the MMWR article, fact sheet, podcast, and other materials. Take advantage of CDC’s social media tools, such as the Vital Signs buttons and email updates. You can have Vital Signs sent directly to your own website to display through our content syndication service. “Like” and “follow” CDCTobaccoFree on Facebook and Twitter for live posts specific to the Vital Signs report.

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