Monday, November 9, 2015

State health reports marijuana education campaign progress

As the first state in the nation to legalize marijuana, all eyes are on Colorado. The health department’s award-winning Good to Know marijuana education campaign has increased Coloradans’ knowledge of marijuana laws, supported retailers in educating the public, began a conversation with youth about the health effects of marijuana, and built a solid foundation for future education and outreach.
  • Coloradans’ knowledge of four key marijuana laws increased 11 percent.
  • Coloradans aware of the campaign were 2.25 times more likely to know marijuana laws.
  • The Good to Know campaign generated 170 million media impressions from Colorado residents and visitors and national audiences.
  • We supported local public health and other community partners with marketing and communications resources and more than 40 training sessions statewide.
In Summer 2015 the health department launched the What’s Next youth prevention campaign, provided online resources for parents to talk to kids about marijuana, and began a Spanish-language campaign. During the coming year health experts will evaluate those campaigns and the department's marijuana communication team will expand youth prevention efforts, communicate health effects and begin to target groups most at risk.

For more detail, please review the department's 2015 report to the legislature.

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