Wednesday, May 27, 2015

Jefferson County Public Health releases “Tobacco is Even Scarier” campaign

Afraid of snakes? Guess what? … They kill about 8 people in the United States per year while cigarettes kill almost half a million. In a new youth-targeted media campaign, Jefferson County Public Health (JCPH) intends to put common fears of snakes, bears, sharks and spiders into perspective and expose tobacco as the real threat.

Tobacco use remains the leading cause of preventable death in the U.S., and the Centers for Disease Control and Prevention (CDC) states that more deaths are caused by tobacco use than by all deaths from illegal drug use, alcohol use, HIV, motor vehicle injuries, suicides and murders combined. According to the Surgeon General, nearly 9 out of 10 people who smoke start by age 18, and 99% start before the age of 26. Most recently, teen use of nicotine-delivering electronic smoking devices (ESDs) has increased dramatically. This April 2015, the CDC released data from the 2014 National Youth Tobacco Survey reporting that high school and middle school use of ESDs tripled from 2013 to 2014.

The new “Tobacco is Even Scarier” campaign is intended to discourage young people from starting tobacco and to help current tobacco users to get help with breaking free from nicotine addiction, including addiction caused by the use of ESDs. This summer, the campaign will feature digital and mobile advertisements in addition to movie theater public service announcements. 

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