Wednesday, December 10, 2014

CDC’s Tips From Former Smokers campaign provided outstanding return on investment

National mass media anti-smoking campaign exceptionally cost-effective.

The 2012 Tips From Former Smokers campaign spent only $480 per smoker who quit and $393 per year of life saved, according to an analysis by the Centers for Disease Control and Prevention. The results of the study were published today in the American Journal of Preventive Medicine.

A commonly accepted threshold for cost-effectiveness of a public health intervention is $50,000 per year of life saved. When related to smoking, that cost-effectiveness figure may also include costs of counseling, medications and other expenses contributing to successful cessation. Even when those costs are added to the cost of the Tips campaign, the total is still 15 times less than the $50,000 benchmark for cost-effectiveness.

“There is no question the Tips campaign is a ‘best buy’ for public health – it saves lives and saves money,” said CDC Director Tom Frieden, M.D., M.P.H. “Smoking-related disease costs this nation more than $289 billion a year. The Tips campaign is one of the most cost-effective of all health interventions. This study shows how much the Tips campaign accomplished by being on the air for just 12 weeks. We would expect the benefits to be even greater if Tips was on the air all year.”

Read the full release HERE.

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