Monday, November 24, 2014

Retail Marijuana Education Campaign Message Development Survey

As a stakeholder in promoting safe, legal and responsible use of retail marijuana in Colorado, your opinion matters a great deal to us. Please take a few minutes to complete this online Campaign Message Questionnaire.


CDPHE's media contractor, Cactus, is new to the many stakeholders involved in concerns related to retail marijuana, and they would love to learn a bit more from you about pressing concerns on which to educate Coloradans. Your feedback on just four (4) questions will provide valuable insights to the creative team and ensure that your voice is heardPlease complete the survey by 5:00 pm MDT, Wednesday, November 26, 2014

CDPHE is charged with educating the public on the retail marijuana laws, the health effects of recreational marijuana use, and providing prevention messaging for high risk populations (i.e. youth, pregnant/breastfeeding women, safe storage messages for parents). The first educational campaign will kick off in January, 2015 with targeted campaigns to follow throughout the Spring and Summer. Cactus will conduct extensive research, focus group testing, and review other available data to create the final messaging within the campaigns. Your insight will provide additional data for Cactus to better understand how stakeholders view this issue. 

Thank you, in advance, for your completion of this brief survey and for sharing it with others who may be interested.  

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