Legacy launched a bold new chapter in the truth® campaign designed to reach and empower young people ages 15-21. The goal is to “FINISH IT”, to end youth smoking in the United States once and for all. We’re talkin’ about a revolution, a viral movement, that rallies teens and empowers them to get involved. A collective human voice to counteract the nine billion dollar annual voice of the tobacco industry.
Over time there will be television, radio, social network, cinema elements, along with a 100-event grassroots tour. For now,
- Read a campaign description from Robin Koval, Legacy’s CEO
- See the really cool FINISH IT advertisement hot off the presses today
- Read the New York Times article
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