Monday, July 7, 2014

CDC Launches New "Tips From Former Smokers" Campaign

The Centers for Disease Control and Prevention is launching new hard-hitting ads for its 2014 “Tips From Former Smokers” campaign. Beginning today, these ads will run nationwide (including Colorado) for nine weeks on television, radio, and billboards, online, and in theaters, magazines, and newspapers. The launch of these ads comes as CDC is also releasing new data on how many U.S. adults use some form of tobacco.

The Tips national tobacco education campaign has helped hundreds of thousands of smokers quit since it began in 2012, including many in Colorado. This year Tips returns with new ad participants living with the devastating effects of smoking-related diseases.

Previous generations of this campaign have been utilized in Colorado, and the ads that will be aired here by the CDC will be supplemented by additional TV, radio, print and digital ads - through a yearlong statewide media strategy.

Smoking remains the leading cause of preventable death and disease in the United States. It kills about 480,000 Americans each year. For every person who dies from a smoking-related disease, about 30 more people suffer at least one serious illness from smoking. More than 16 million Americans are living with a smoking-related disease.

To view the CDC’s press release about the Tips campaign - click HERE

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