Monday, May 5, 2014

New partnership pledges to study and respond to the health effects of sweetened beverages

Public health partners across the Denver Metro region signed a partnership agreement April 14 to study the impact of consuming sugar sweetened beverages and plan a regional response. The Denver Metro Partnership for Healthy Beverage Consumption includes Jefferson County Public Health,  Denver Public Health, Denver Environmental Health, Tri-County Health Department, Boulder County Public Health, Broomfield County Public Health and the Colorado Department of Public Health and Environment. Its goal is to reduce consumption and marketing of sugar-sweetened beverages while encouraging healthy beverage choices.

A report from the Centers for Disease Control and Prevention’s National Center for Health Statistics found that nearly half of Americans get a substantial amount of their calories from sweetened drinks. For children, each extra can or glass of sugary drink consumed per day increases their chance of becoming obese by 60 percent.

As part of its efforts to address Colorado’s obesity epidemic, the Colorado Department of Public Health and Environment (CDPHE) developed Sugar-Sweetened Beverages (SSB): National Trends and Policies, an overview of evolving trends, laws, policies and educational efforts across the nation to inform the public health debate over SSBs.

For more information on the new partnership or other efforts in Jefferson County to encourage healthy eating and active living, contact Molly Hanson at Jefferson County Public Health, 303-275-7556 or mhanson@jeffco.us.

Resources:

· LiveWell Colorado page on the not so sweet side of sugar sweetened beverages

· Centers for Disease Control web page on Reducing Access to Sugar-sweetened Beverages Among Youth

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