Prediabetes Campaign Relaunched on CBS

The Colorado Department of Public Health and Environment has partnered with CBS Television to relaunch a media campaign aimed at raising awareness of the Diabetes Prevention Program, a healthy lifestyle program designed to keep people with prediabetes from developing type 2 diabetes.

The multi-pronged media campaign will feature television, digital and radio advertisements in both English and Spanish, as well as outdoor media placements in the Denver Metro area. Media messaging will educate viewers on prediabetes risk factors, including hypertension, and drive them to contact 1-800 DIABETES for additional information. The campaign will run through May.

Encourage your patients to learn more at: cbsdenver.com/prediabetes. This page is also available in Spanish.