Thursday, March 27, 2014

California "Sugar Bites" campaign warns of the health impacts of sugar-sweetened beverages

Sugar Bites is a social marketing campaign aimed at preventing childhood obesity. Children today consume far more calories from sugary drinks than they did 30 years ago and childhood obesity rates have more than tripled over that same period of time. Obese kids are more likely to become obese adults putting them at greater risk for heart disease, stroke, type 2 diabetes and certain types of cancer.
One of the Colorado Department of Public Health's main messages aimed at preventing childhood obesity is "Rethink your drink - Choose water! Extra calories from sugar sweetened beverages may lead to weight gain." Click HERE to review and/or download an infographic developed in California that outlines the impact of too much sugar. While many people realize that soda is not a healthy beverage option for their kids many do not realize that other sugar sweetened beverages like juice drinks, energy drinks, flavored milk, and sweetened waters and teas often have even more added sugar and calories than soda. 

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