Tuesday, February 25, 2014

The White House and USDA Announce School Wellness Standards

WASHINGTON, Feb. 25, 2014 – Today, First Lady Michelle Obama joins U.S. Department of Agriculture Secretary Tom Vilsack to announce proposed guidelines for local school wellness policies. The bipartisan Healthy, Hunger-Free Kids Act of 2010 mandated that the USDA set guidelines for what needed to be included in local school wellness policies in areas such as setting goals for nutrition education and physical activity, informing parents about content of the policy and implementation, and periodically assessing progress and sharing updates as appropriate. As part of local school wellness policies, the proposed guidelines would ensure that foods and beverages marketed to children in schools are consistent with the recently-released Smart Snacks in School standards. Ensuring that unhealthy food is not marketed to children is one of the First Lady's top priorities; that is why it is so important for schools to reinforce the importance of healthy choices and eliminate marketing of unhealthy products.
"The idea here is simple—our classrooms should be healthy places where kids aren't bombarded with ads for junk food," said First Lady Michelle Obama. "Because when parents are working hard to teach their kids healthy habits at home, their work shouldn't be undone by unhealthy messages at school."
This action comes after the White House Summit on Food Marketing to Children last fall where Mrs. Obama called on the country to ensure children's health was not undermined by marketing of unhealthy food.
For more information go to: USDA School Nutrition

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