Tuesday, November 12, 2013

Prediabetes Awareness Campaign on CBS Stations through December 2013

The Colorado Department of Public Health and Environment is running a media campaign with CBS Television to raise awareness about the Diabetes Prevention Program, a healthy lifestyle program aimed at keeping people with prediabetes from developing type 2 diabetes. Watch the TV spot here!

The media campaign will run through December on CBS stations statewide. It includes television and digital advertisements educating viewers about prediabetes and driving viewers to call 1-800-DIABETES to learn more about the program.

If your patients or clients ask you about prediabetes, please encourage them to get their blood sugar checked or take a simple risk test at http://www.cdc.gov/diabetes/prevention/prediabetes.htm. If they find they are at risk or simply want more information, ask them to call 1-800-DIABETES to find a program in their area.

prediabetes page for consumers is on the CBS website. Please distribute freely, or add this link to your websites: cbsdenver.com/prediabetes

The Diabetes Prevention Program, now being offered by the YMCA of Metropolitan Denver and community groups across Colorado has been shown to prevent or delay the onset of type 2 diabetes. Taught by trained lifestyle coaches, this low-cost 16-week program includes weekly sessions on nutrition and physical activity, such as how to read food labels, how to develop and maintain a healthy diet, and how to deal with stress without overeating. UnitedHealthcare and Kaiser Permanente currently cover the Diabetes Prevention Program for their members. Find Diabetes Prevention Programs in Colorado.

Estimates show that one in three Coloradans have prediabetes and are at risk for developing type 2 diabetes within six years. Help us reduce that risk by telling your patients about this proven program.

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