Monday, July 15, 2013

E-Cigarette makers target Colorado

Colorado Public News 
The arrival of electronic cigarettes has raised a red flag for health officials and others who worry the activity of “vaping” nicotine will hook young people into a new addiction that could last a lifetime.
In Colorado, the concern is heightened by the arrival of tobacco giant RJ Reynolds Tobacco Company. Beginning this month, the maker of Camel cigarettes and other tobacco products began selling its new e-cigarette – called Vuse – in Colorado as one of four test markets.
“We’ve done a lot of work to make it not cool to smoke and we’d hate to see that rolled back,” said Stephanie Walton, youth policy coordinator for the Colorado Department of Public Health and Environment.
Also known as personal vaporizers, e-cigarettes broke into the American market six years ago. They look like cigarettes, but do not contain tobacco. They are actually battery- operated inhalers that turn nicotine into a vapor. The liquid, or “E-Juice” that is vaporized can carry a range of tasty-sounding flavors like cotton candy and peach and names like “Bikini Martini” and “Choco Loco.” E-cigarettes aren’t “smoked,” they are “vaped.”
Studies have long determined that nicotine is as addictive as heroin and cocaine, leaving health officials like Walton concerned.
“If children see e-cigarettes as popular and fun and start using them that can lead to a lifetime of nicotine addiction,” she said.
Many Americans report they’ve never heard of e-cigarettes, but the industry currently is generating $500 million in sales annually. Business is expected to surpass $1 billion annually within the next couple of years.
By Carol McKinley, Colorado Public News
For the rest of the story, go to Colorado Public News

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