Thursday, May 23, 2013

‘Man Therapy’ goes global

Dr. Rich Mahongany

The pseudo therapist is the ultimate manly man: part Ron Burgundy, part Dr. Phil, and part Burt Reynolds.
Meet Dr. Rich Mahogany, the hilarious, irreverent online doc who uses dark humor to combat the deadly serious topic of male depression and suicide. Dr. M, as his creators affectionately call him, teaches breathing exercises complete with the F-word so you can deal with your SOB boss and that “105-year-old lady doing 7 in the fast lane.” His idea of yoga is the seventh-inning stretch.  He cleans his desk with a leaf blower, counts a long spell on the toilet as meditation and graduated from Porksausage University. So of course, his therapeutic recipe for guacamole includes bacon.
Welcome to Man Therapy (, the Colorado creation that is going global.
Launched in July by an unlikely trio — Colorado’s Office of Suicide Prevention at the Colorado Department of Public Health and Environment; the Denver advertising firm, Cactus Communications; and the Carson J. Spencer Foundation, a Colorado suicide prevention nonprofit — Man Therapy is heading Down Under.
Beyond Blue, Australia’s leading organization that fights depression, is adapting Man Therapy and plans to launch a national public education campaign this summer. At first, Australian mental health experts were leery of using the word therapy in the name of their site because of the stigma men attach to the concept.
By Katie Kerwin McCrimmon, Health Policy Solutions
For the rest of the story, go to Health Policy Solutions.

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