CDC’s new anti-smoking ad campaign takes Latino twist

In 2012, the Centers for Disease Control (CDC) unveiled a graphic anti-smoking ad campaign featuring real-life images and stories from those whose lives have been severely impacted by tobacco use.

The television ads at the time featured men and women, some who had lost limbs, others who had suffered major illnesses, telling the public why smoking was responsible for their current situations.

Now, for 2013, the CDC in partnership with the National Latino Tobacco Control Network (NLTCN) has introduced a Hispanic-oriented anti-smoking ad campaign featuring Mariano, a man who gave up smoking the day his doctor told him he needed heart surgery.

By Hope Gillette, Latino Health

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