The CDC is launching a second round of graphic anti-tobacco
ads to to raise awareness of the negative health effects caused by smoking, encourage smokers to quit, and encourage nonsmokers to protect themselves and their families from exposure to secondhand smoke. Last year’s national campaign, “Tips From
Former Smokers,” featured compelling, real-life stories of smokers. This year’s
campaign continues to showcase real-life stories and includes nonsmokers who are debilitated by secondhand smoke, as well as vulnerable groups like diabetics
and American Indians.
Anti-smoking advocates say last year’s campaign more than
doubled calls to quitlines and increased visits to cessation websites compared
to the same period in the previous year. “When the ads stopped, the numbers went right
back down to baseline,” Dr. Tom Frieden, the CDC’s director, said in an
interview. “These are real-life stories, and telling them saves lives and saves
money. That’s the bottom line.”
Tobacco companies spend more on tobacco product promotion in
a week than the CDC spends in a year on anti-tobacco campaigns.
Read the rest of the story.
Below are materials to help support the new campaign:
Below are materials to help support the new campaign:
- Tips 2013 Campaign Overview
- Tips 2013 Sample Key Messages
- Tips 2013 Campaign Sample Letter to the Editor
- Tips 2013 Sample News Release
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