Tuesday, November 13, 2012

Community Preventive Services Task Force Recommends Health Communications Campaigns with Multiple Channels and Giveaways

The Community Preventive Services Task Force recommends health communication campaigns that use multiple channels — one of which must be mass media — combined with the distribution of free or reduced-price health-related products based on strong evidence of effectiveness for producing intended behavior changes. Studies included in this review promoted the use of products that act in the following ways:

  • Facilitate adoption and/or maintenance of health-promoting behaviors, i.e., increased physical activity through pedometer distribution combined with communication campaigns to increase walking.
  • Facilitate and/or help to sustain cessation of harmful behaviors, i.e., smoking cessation through free or reduced cost over-the-counter nicotine replacement therapy [OTC NRT]).
  • Protect against behavior-related disease or injury, i.e., condoms, child safety seats, recreational safety helmets, and sun-protection products.

For more information, go to The Community Guide: Health Communication Campaigns That Include Mass
Media & Health-Related Product distribution.

The Guide to Community Preventive Services (The Community Guide) is an essential resource for people who want to know what works in public health.

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