Thursday, October 4, 2012

Calling all Colorado mobile app developers: Million Hearts initiative offers $100,000 grand prize for creation of consumer health app

As part of the Million Hearts’ initiative, the Department of Health and Human Services is promoting a Million Hearts’ Risk Check Challenge and a grand prize of $100,000 to create a mobile app that will inform people about heart disease and stroke risk, motivate them to get blood pressure and cholesterol screenings, and direct them to local and affordable screening sites. 

Million Hearts is a national initiative to prevent one million heart attacks and strokes in five years. Nearly 15 percent of people at risk for heart disease and stroke are undiagnosed and less likely to take preventive action. Often, all it takes is scheduling a screening to understand the risk and take action. 

Apps will be judged for effectiveness in prompting individuals to take action to improve their health.

The outreach initiative and winning app will do the following:
  • Reach people who may be at risk for heart disease and stroke and don’t know it.
  • Deploy an engaging app that gives consumers an easy and engaging way to assess their risk for heart disease and stroke. 
  • Direct them to nearby community pharmacies offering affordable and convenient blood pressure and cholesterol screenings.
To learn details about the challenge and how you can use your creativity and knowledge to improve the health of millions of Coloradans, go to the following websites:  

App Challenge Details

Risk Check Challenge Registration

Submissions are due by Oct. 31, 2012. Let's go Colorado!

Up to five finalists  will be announced by Nov. 19, 2012. Each of the up to five finalists will receive $5,000.

The grand prize winner of the app challenge will be announced in early January and will receive an award of $100,000.

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