Thursday, March 15, 2012

"Tips From Former Smokers" is Powerful & Very Real

Campaign Overview
CDC’s Office on Smoking and Health (OSH) launched a groundbreaking campaign to educate the public about the harmful effects of smoking and how life changes after being diagnosed with a medical condition caused by smoking.

The campaign, called “Tips From Former Smokers” profiles people who are living with the significant adverse health effects due to smoking, such as stomas, paralysis from stroke, heart attack, lung removal, and limb amputations. The ads underscore the immediate damage that smoking can cause to the body, which can lead to serious, long-term suffering. The advertisements feature people who experienced smoking-related diseases at a relatively young age. Some of the people were diagnosed with life-altering diseases before they were 40 years old.

The campaign also gives voice to three former smokers who provide tips on how they successfully quit. Each tip, such as throwing away their cigarettes and ashtrays, exercising, identifying a strong reason to quit, and “just keep trying,” has been shown to help.

What are the campaign goals?
• Encourage smokers to quit and to call 1-800-QUIT-NOW or visit for free help
• Build public awareness of the immediate health damage caused by smoking and exposure to secondhand smoke
• Encourage smokers not to smoke around others and nonsmokers to protect themselves and their families from exposure to secondhand smoke

Who is the campaign trying to reach?
• The primary audience is adult smokers ages 18 through 54.
• Secondary audiences include parents, family members, and adolescents.
• Spanish-language materials (TV, radio, and print) have been developed to reach Spanish-speaking Hispanics/Latinos.

How long will the campaign run?
Viewers in Colorado will see the ads from March 19, 2012 to June 4, 2012.

How can I support the campaign?
More information, including the digital ads, video and web buttons, is available on the CDC campaign website and via the Tips Digital Media Tool Kit.

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