Tuesday, March 13, 2012

Colorado Quitline 1 of 9 Quitlines that Reached at Least 3% of Smokers!


According to the North American Quitline Consortium, Colorado is one of nine quitlines that reached at least 3% of their smokers with evidence based services in FY10!

Colorado, as well as, Iowa, Maine, Montana, New Mexico, New York, Oklahoma, South Dakota, and
Wyoming, all are at least halfway to the NAQC goal of 6% reach by 2015.

Additional North America Quitline Consortium Resources

Innovative Approaches and Proven Strategies for Increasing Reach:  This web repository includes case studies on quitlines that have achieved a reach at least three times higher than the median reach of all quitlines.

Increasing Reach of Tobacco Cessation Quitlines: A Review of the Literature and Promising Practices:  This 2009 paper provides an overview of the published literature as well as examples from practice on ways to increase the reach of quitlines. It is divided into several sections by topic area, including:
  • Paid, earned and new media;
  • Online recruitment;
  • Referral networks;
  • NRT and other medications;
  • Targeting priority populations;
  • Quit and Win contests; and
  • Clean indoor air laws and graphic health warnings.
For questions or to learn more about the reach of quitlines in North America, please contact NAQC staff as noted below:

For data and benchmarks, Dr. Jessie Saul at jsaul@naquitline.org;
For best practices information, Tamatha Thomas-Haase at tthomas-haase@naquitline.org

To see how your quitline's reach compares to others, click on any state or province and scroll down to the "quitline metrics" section of the quitline profile: http://map.naquitline.org/


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