Monday, February 6, 2012

Beforeplay - New Colorado Campaign Launched Feb. 6 to Reduce Unintended Pregnancy

Unintended pregnancy and infection prevention are two of CDPHE’s 10 Winnable Battles announced on Jan. 24. To address these important health issues, CDPHE partnered with Colorado Initiative to Reduce Unintended Pregnancy to launch a new public education campaign, Beforeplay, aimed at educating 18-29 year-olds. Developed from statewide research regarding attitudes toward pregnancy, birth control and STDs/STIs, Beforeplay will leverage an age-appropriate tone to help young adults have real conversations about these issues and take control of their sexual health – including deciding if and when to become parents.
This campaign comes at an important time as almost 40 percent of pregnancies in our state are unintended, and the rate is even higher among Coloradans in their 20s. Lack of knowledge about effective contraception, being uninsured, difficulty finding affordable health care, or being ambivalent about having children (if it happens, it happens) can all lead to unintended pregnancy.

Beforeplay’s anchor is the newly created website,, which gives young adults in Colorado information about where to get family planning services; ways to pay for those services; as well as help with how to have conversations about pregnancy, birth control and STDs/STIs with their partners, family, friends and medical professionals. In addition to the website, the multimedia campaign comes to life through statewide advertising (cable TV, bus boards, billboards, online and targeted indoor advertising), Facebook, Twitter, YouTube, street team events and a robust public relations plan.

To learn more about the campaign and how it was developed view the Jan. 30 Local Public Health introductory webinar or contact Allison Hastey or Brandon Williams.

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