Thursday, November 10, 2011

Former Smoker? Want to be a Spokesperson for a National Campaign?


The CDC is conducting a national search for “former smokers” to feature in its educational media campaign and is seeking nominees from Break Free Alliance partners and affiliates.  As part of the campaign, CDC is developing new ads featuring a variety of people who have suffered severe health conditions caused by smoking or exposure to second-hand smoke.

CDC is working with a national casting agency and tobacco control funded states and partners to recruit spokespersons, but also would like to receive recommendations.  Referrals must be received by COB Monday, November 14, 2011 and should be submitted, in Colorado, to Emma Goforth (emma. goforth@state.co.us).


CDC is seeking people across all ethnic backgrounds and socioeconomic levels who are age 50 or younger and meet the following criteria:

  • People of all backgrounds, age 50 or younger, who have experienced a heart attack due to their own smoking or exposure to second-hand smoke at a  young age and have compelling stories to tell.
  • We are particularly interested in African Americans who fit these criteria.
  • We are particularly interested in women.
  • Parents of a child under age 18 with asthma, whose asthma has been exacerbated by exposure to second hand smoke.
  • We are particularly interested in individuals who are Hispanic and speak fluent Spanish.
  • All nominated individuals should be comfortable sharing their story publicly and be able to easily articulate how their smoking-related condition has changed their life. Spokespersons selected to participate in the ads will be compensated for their time and travel. Ads are slated to be developed in early December 2011.

No comments:

Post a Comment