Monday, August 22, 2011

Industry Progress to Market a Healthful Diet to American Children and Adolescents

Four recent studies evaluate impact of initiatives to limit youths exposure to unhealthy marketing and policies that affect food and beverage purchases.

This study recently published in the American Journal of Preventative Medicine, found that "industry" stakeholders (private sector) used integrated marketing communications (IMC) to promote primarily unhealthy products, which threaten children's and adolescents' health and miss opportunities to promote a health eating environment.

It was concluded that there are several untapped opportunities to market (educate and inform) to youth and adolescents using IMC (or what we commonly call social media and marketing) to support a healthful diet: substantially strengthening self-regulatory programs; supporting truthful and non-miselading product labeling and health claims; engaging in partnerships; and funding independent evaluations of collective efforts.

Is there a role for public health to use social marketing and media (IMC) to market (educate and inform) to youth and adolescents to support a healthful diet?

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