Friday, August 19, 2011

Guide to Branding in the Public Sector

As public health professionals we already know we must continually develop our programs and initiatives to be heard by a variety audiences to more effectively inform, educate, and empower people about health issues that lead to enduring action and change in Colorado communities. We also recognize that we are in a highly competitive market with limited funding. Therefore, strategically creating an identity and branding for public health and our programs can significantly help our efforts to achieve increased program awareness, utilization and satisfaction, increased funding and ultimately improving health outcomes for all Coloradans.

This guide can help to create, manage and maintain a strong and effective brand thereby further promoting public health programs and initiatives that improve the lives of all Coloradans.

The "Guide to Branding in the Public Sector" was developed by the Centre of Excellence for Public Sector Marketing.

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